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AMALYA AGENCY
FREN
Ruelle de la médina de Marrakech entre deux hauts murs de terre ocre
+ Our clients

Work

Six engagements, from pre-opening diagnostic to monthly management. These are our clients, their images and their words.

01 / 06Visual identity

KAIIA

Premium ready-to-wear · Online brand

KAIIA was born from a simple desire: to create the dresses she couldn't find anywhere else.

After repeatedly buying pieces that didn't fully meet her expectations — fabrics, finishes, quality, cut — its founder decided to create her own brand: a premium dress label built around elegant, feminine pieces designed above all to last.

To bring this world to life, we supported KAIIA from its very first steps by shaping its entire visual identity: logo design, brand guidelines, typography choices, colours and art direction.

The goal: to build an image that is at once premium, feminine and recognisable, able to convey the brand's world at first glance.

Today the story continues. KAIIA has only just launched, and we now support it in developing its presence on Instagram, gradually building its image, community and reputation.

Model seen from behind in a long red backless dress with matching scarf, on a light background
Model in a short dress with silver sequins and sheer tulle, on a light background
Model in a black embroidered set, bralette and long sequinned skirt, on a light background
KAIIA's Instagram profile: logo, brand description and first posts
02 / 06Brand image

Decorista

Furniture & décor · Dubai

For Decorista, the goal was to build far more than a simple digital presence: it was about bringing a true brand world to life.

Born in Dubai and deeply inspired by Italian craftsmanship, Decorista designs marble furniture and décor pieces that blend design, quality and accessibility. The brand notably repurposes marble offcuts from previous projects to give them a second life, in a more responsible approach and without compromising on aesthetics.

We supported Decorista in the overall development of its brand image, from creating its visual world to designing its website and building its entire presence on Instagram. The challenge was to translate its DNA: a premium, contemporary aesthetic while keeping an accessible and warm identity.

We also worked to highlight what makes Decorista's strength: made-to-order creations, the ability to design bespoke and personalised pieces, and genuine expertise in working with marble.

Through this support, we built a consistent identity at every touchpoint, able to gradually establish Decorista within the design and décor world in Dubai.

Veined white marble coffee table set on the sand, in front of a rock and bushes
Composition of white, green and burgundy marble tables and blocks, against a rock backdrop
Quarry face of a Carrara marble quarry, tiers of white stone
Offcuts and slabs of white marble stacked, seen from above
Decorista's Instagram profile: logo, brand description and first posts
03 / 06Rebranding

Dada Drinks

Beverages · France

A beverage brand repositioned through a new visual world, product activations at PFL Lyon 2026 and communication inspired by AFCON 2026.

Projects & achievements

  • Supporting Dada Drinks' rebranding to modernise its brand image and strengthen its positioning in the market.
  • Defining and rolling out a new digital communication strategy in line with this new identity.
  • Creating and producing premium content (Reels, TikTok, photography, stories and posts) reflecting the brand's new visual world.
  • Designing communication campaigns dedicated to AFCON 2026 in Morocco to capitalise on a high-visibility event and strengthen community engagement.
  • Managing advertising campaigns via Meta Business Suite: setting the budget together with the client according to their goals, strategic audience targeting and continuous performance optimisation.
  • Developing collaborations with content creators to increase the brand's visibility and support its repositioning.
  • Managing social media to build Dada Drinks' awareness, engagement and brand image.
Man in a beanie carrying an armful of colourful Dada cans, in low light
Five hands raising Dada cans of different flavours for a toast
Brand film « Where is my Dada? »
Brand film « A Dada for every moment of the day »
04 / 06Monthly management

NōS Paris

Ready-to-wear · Paris

Nearly two years of continuous management: content, shoots, community and campaigns.

What we did

  • Managing NōS Paris' digital communication strategy for nearly 2 years, with the goals of building the brand's awareness and strengthening its image.
  • Creating and producing photo and video content (Reels, TikTok, lifestyle shoots and campaigns) showcasing the collections, new arrivals and the brand's world.
  • Organising and directing shoots: model casting, production preparation and management of the shooting sessions.
  • Developing the editorial strategy, planning posts and running the social media accounts to build an engaged community.
  • Developing partnerships with content creators selected for their audience, their world and their fit with the brand's identity.
  • Managing advertising campaigns via Meta Business Suite: setting the budget with the client according to their goals, audience targeting and continuous performance optimisation.
  • Implementing an acquisition and visibility strategy to increase NōS Paris' awareness, drive in-store traffic and support the brand's growth.
Woman in an embroidered white blouse and flared jeans, leaning on a bridge over the Seine
Woman in an ecru bouclé jacket in front of a large blue carriage door
Woman seen from behind in a long blue backless dress, leaning against a tree in a Parisian square
Green suede handbag worn on the shoulder, in front of a green lacquered door
Brand's Instagram feed: grid of silhouettes photographed outdoors in Paris
05 / 06Launch

Fitness Park

Fitness club · Saint-Quentin

The opening of a club, from the pre-launch countdown to inauguration day.

Projects & achievements

  • Developing and rolling out the digital communication strategy for the club's launch.
  • Creating the Instagram account's visual identity and producing pre-launch content (Reels, videos, photography and posts).
  • Setting up the acquisition strategy: partnerships with local content creators, promotion of launch offers and on-the-ground communication actions.
  • Managing advertising campaigns via Meta Business Suite: setting the budget with the client according to their goals, audience targeting and continuous performance optimisation.
  • Filming the video coverage of the official inauguration in the presence of the Mayor of Saint-Quentin.
  • Day-to-day management of the social media accounts (Instagram, TikTok and Facebook) and optimisation of the Google Business Profile to strengthen visibility, awareness and the acquisition of new members.
Club's Instagram feed: D-1 to D-7 countdown in yellow figures and opening announcement
Club's Instagram feed: showcasing the boxing, cycling, cross-training and weight areas
06 / 06Audit & Diagnosis

Zayna

Restaurant & club · Saint-Tropez

A complete strategic audit before the opening, through to the launch shoot.

Projects & achievements

  • Carrying out a complete strategic audit to support the establishment's launch and define communication in line with the project's ambitions.
  • Analysing the client's goals, positioning, expectations, target audience and brand identity, as well as the challenges related to communication, marketing and visibility.
  • Studying the market, competitors, industry trends and differentiation opportunities to build a strong positioning and a tailored strategy.
  • Defining the art direction and visual world, creating the logo, the tone of voice and the editorial pillars in collaboration with the client.
  • Developing a launch strategy combining social media, content creation, influencer actions, advertising campaigns and the most relevant acquisition levers.
  • Presenting and validating all strategic recommendations with the client before operational rollout. Following this strategic phase, carrying out a photo and video shoot in Marrakech, in line with the approved art direction, to produce all the content for the restaurant's launch.
Ringed hands holding an iced cocktail on an embroidered tablecloth, in red light
Woman in a black dress and veil seated in a dimly lit lounge, near a red lampshade
Voûtes d’une galerie couverte vues en contre-plongée

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