About
Two different worlds, one shared vision. Strategy and art direction led together, from the first brief to the final report.
Born from a meeting
The meeting
Amalya Agency was born from a meeting. On one side, strategy and business development. On the other, creativity and art direction. Two different worlds, one shared vision.
Sara leads the business vision, Camille the art direction. The two skill sets work together, not one after the other.
What we saw
It quickly became clear: exceptional venues in Marrakech deserve a digital image that matches their standing, combining European rigour with a close knowledge of the Moroccan market.
A beautiful address that is badly told stays a beautiful address that nobody finds. That is where the agency starts.
Our answer
We decided to answer it, with method and a real command of the codes of premium, from local to international.
A three-phase framework, concrete deliverables at every step, and reporting that says what worked.
Amalya, from the Arabic word « Amal »: hope.
That is the ambition the agency carries: growing an address, not just photographing it once. Support continues after delivery, with regular photo shoots and monthly follow-up on results.
Sara & Camille, founders of Amalya Agency
Sara Hadjaz
Strategy and business developmentTrained in entrepreneurship, strategy, business development and client relations, I lead Amalya’s business vision.
- What drives me
- Watching an idea turn into real growth.
- What I love about my work
- Giving a clear structure to each client’s ambition.
Camille Touzard
Art direction and project managementTrained in marketing, brand strategy and advertising, former project manager and art director in a Paris communications agency. I lead Amalya’s projects.
- What moves me
- Turning an idea into a coherent visual world, from the logo to the last post.
- What I love about my work
- Revealing the essence of a place and making it unique.
Morocco welcomed 19.8 million tourists in 2025, a market picking up speed fast. Which still leaves the question of whether your address is findable, and desirable.
A market on the rise, an image that has to keep up
A market picking up speed fast (+14% vs 2024). Source : Tourism: Morocco reaches a historic milestone of nearly 20 million tourists in 2025
19.8 M
Tourists in Morocco in 2025
+14%
Change vs 2024
3
Phases in the method
MRK
Marrakech, Morocco
The addresses we know how to support
Four families of venues, four ways of selling an image. These visuals illustrate those worlds, they are not client work: our client work is on the Work page.
Riads and hotels
Hospitality
Restaurants and dining
Dining
Aesthetic clinics and wellness
Wellness
